How to Create a Business Quotation with Ease?

Master the art of creating business quotations effortlessly. Improve client communication and win more contracts with professional proposals.


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Imagine having built a successful business, with exceptional products and services, an impressive website, and a steady stream of high-quality traffic. Your marketing efforts have garnered attention from the right audience, generating interest and excitement. But have you considered how easy it is for potential clients and customers to request a quote once they've shown interest in what you offer?

Think back to the last time you searched online for a service, whether it was car insurance, lawn care, or website design. Did you find it effortless to discover the cost of the service you were interested in?

If the process was complex or, worse, not even available, chances are you swiftly moved on to one of the numerous other options that appeared in your search results. It's crucial to have an efficient system in place for providing quotations promptly and effortlessly. If obtaining a quote becomes convoluted, potential customers will leave your website, and possibly never return.

Pro Tip: Create professional business quotes easily with BoloForms.

What exactly is a quotation?

It is a document that outlines the cost of a product or service for potential customers.

Business Quotation

A business quotation, often called a quote or proposal, is a formal document presented to a potential client. It outlines the cost of your products or services in response to their inquiry. This document plays a critical role in the sales process by:

  • Clearly Communicating Value: It lays out exactly what you're offering the client, including detailed descriptions and pricing.
  • Transparency and Trust: A well-structured quote builds trust by ensuring clarity about costs, terms, and expectations.
  • Securing New Business: By effectively presenting your value proposition, a well-crafted quote can convince clients to choose you.

Consider this scenario: a potential customer arrives at your website, recognizes the potential in your business for fulfilling their needs, and expresses interest by requesting pricing information. At this point, it becomes your responsibility to prepare a quote that breaks down all the charges required to meet their requirements, along with the fixed price for the job. The customer then compares your quote with others they've received, and ideally, selects you as their preferred choice.

What's Involved in a Business Quotation?

What's Involved in a Business Quotation?

Here are the essential components of a business quotation:

  • Client Information: Identify the recipient by including their company name, contact person, and contact details (address, email, phone number).
  • Quote Identification: Assign a unique quote number for easy reference and record-keeping. This helps you track quotes internally and allows the client to reference the specific proposal.
  • Date and Validity Period: Include the date the quote is issued and how long the pricing remains valid. This protects you from unexpected cost changes and gives the client a clear timeframe for their decision.
  • Product or Service Description: This is a critical section. Provide a comprehensive description of what you're offering. Be as specific as possible to avoid misunderstandings. Here are some additional tips for this section:
    • For Products: Include the product name, model number (if applicable), key features, and any relevant specifications.
    • For Services: Outline the scope of work in detail. This could involve breaking down complex projects into phases or deliverables.
  • Pricing: Transparency in pricing is essential. Here's how to structure this section:
    • For Products: Specify the unit price, quantity (if applicable), and total price for each item.
    • For Services: You can use an hourly rate, a project-based fee, or a tiered pricing structure depending on the service complexity. Consider incorporating additional details like labor costs, material costs (if applicable), and any discounts offered.
  • Payment Terms: Clearly outline your preferred payment methods, due dates for invoices, and any late fees that may apply. Specifying your payment terms upfront helps manage cash flow and avoids misunderstandings later.
  • Additional Information: Use this section for any other relevant details that don't fit elsewhere. This could include:
    • Warranty or Guarantees: Outline any warranties or guarantees offered on products or services.
    • Project Timelines: If applicable, specify the estimated timeframe for completing the project.
    • Assumptions Made: List any assumptions made in the quote, such as material costs based on current market rates.
    • Disclaimers or Limitations of Service: Clearly outline any limitations or exclusions related to your products or services.

Where to Use a Business Quotation?

You'll typically use a business quotation whenever a potential client expresses interest in your products or services and requests a formal breakdown of costs. This can happen in various scenarios:

  • Responding to Requests for Proposals (RFPs): Many businesses issue RFPs to solicit bids from potential vendors. An RFP typically outlines the project requirements, and your response should be in the form of a comprehensive quotation.
  • Following Up on Sales Inquiries: If a potential client reaches out to you about your products or services, sending a well-structured quote can solidify your offer and nudge them towards a decision.

How to Use a Business Quotation Effectively?

Here are some key strategies to maximize the effectiveness of your business quotations:

  • Tailor Your Quotation: Don't send generic quotes. Take the time to understand the client's specific needs and tailor your proposal accordingly. This demonstrates attentiveness and increases your chances of winning the project.
  • Highlight Your Value Proposition: Go beyond just listing features and prices. Explain how your products or services will specifically benefit the client and address their challenges.
  • Use a Professional Format: Presentation matters. Use a professional layout that's easy to read and navigate. Consider using your company logo and branding elements to create a cohesive look.
  • Proofread Carefully: Typos and errors can create a negative impression. Double-check everything for accuracy before sending the quote.
  • Follow Up: Don't just send the quote and wait. Reach out to the client after a reasonable timeframe to see if they have any questions. This demonstrates your continued interest and proactiveness.

By making the process of requesting and fulfilling a quote quick and hassle-free, you position yourself ahead of competitors who might not operate with the same level of efficiency.

Master the Art of Creating Business Quotations with BoloForms Signature

Simplifying Quotations for Success

Imagine your business is thriving, with stellar products, a captivating website, and a steady flow of high-quality traffic due to your successful marketing strategies. You’ve attracted the right audience, but how easy is it for them to get a quote for your services? The ease with which potential clients can understand and engage with your quoting process can significantly impact their decision to choose you over competitors.

The Challenge of Complex Quoting Processes

Recall the last time you sought a quote online, whether for insurance, home services, or design work. Was finding out the price straightforward, or did it feel like a hurdle? Complex or hidden quoting processes can frustrate potential customers, often pushing them toward competitors with more transparent methods.

Streamlined Quoting with BoloForms Signature:

Templates available at BoloForms Signature

Transform the customer experience with BoloForms, a tool designed to revolutionize how businesses handle quotations. This platform ensures that your potential clients can easily navigate and complete their quote requests efficiently, setting you apart from competitors.

Now, let's explore a step-by-step approach to creating a quote that leaves a lasting impression:

Step 1- Choose a Template

The easiest way to kick-start the process is by utilizing a pre-designed quote form or template. BoloForms offers a range of online quote form templates that provide an excellent starting point. Simply choose the appropriate template and customize it to align with your business.

Quotation Form Template by BoloForms
Template available at BoloForms Signature

Quotation Form Template by BoloForms

For more flexibility, you can also make use of the BoloForms PDF feature. All submitted quote requests will automatically be transformed into PDFs and sent to the client’s email, making them easily shareable with clients and suitable for printing and record-keeping.

Step 1- Fill in all the necessary information

The specific details required on your quote form will depend on the template you choose or the existing quote system you have in place. However, it's essential to include the following:

  • Your company name and logo.
  • Your contact information.
  • Your customer's company information.
  • Your customer's contact information.
  • A unique quote number for easy reference.
  • The date of issue is particularly important if your quote carries an expiration date.
  • Line items specifying the products or services you are providing, along with their associated costs.
  • Any exclusions to avoid confusion. For instance, if you offer web design services, make it clear that copywriting is not included.
  • The total cost of the project, including any applicable taxes.
  • Quote expiration date. To safeguard against cost fluctuations, it's crucial to include a firm expiration date, protecting you from potential losses if the cost of providing the product or services increases.
  • Deposit terms, if applicable. Clearly outline when the deposit must be paid and any conditions regarding its refundability, if applicable.
  • Terms and conditions. Specify what happens if the agreed-upon deadline for project completion is missed, clarify your refund policy in case of client or customer cancellations, and state your preferred payment method. Also, address scenarios where the client fails to make timely payments.
  • A thoughtful note of gratitude. Adding a personal touch by expressing appreciation for the opportunity to work on the project demonstrates professionalism and leaves a positive impression.

Step 2- Always Proofread and Edit

Take the time to carefully review your quote before sending it. Nothing is more embarrassing than realizing you mistakenly quoted $500 instead of $5,000. Verify all your numbers and ensure proper spelling and grammar throughout.

Step 3- Sending quote to Client

Whether you opt for a Word file, an Excel spreadsheet, or a ready-made template, the next step is to send the quote to the potential client or customer. Sending it promptly, ideally within 24 hours of receiving the request, is crucial. Email is generally the quickest and most efficient method for this purpose.

BoloForms PDF feature conveniently emails it to clients. Additionally, you can download and print them for your records.

BoloForms PDF Feature for quotation
Download and print options are also available

Step 4- Quick Tips for Sending and Follow-Up

Suppose you've sent the quote and haven't received a response even after a few days. In that case, it's important to understand that your potential clients and customers may be preoccupied with other matters. They might be in the process of considering multiple quotes and evaluating their options.

This is why following up is vital, especially in situations where multiple quotes were requested. Stand out from the competition by politely checking in, and offering to address any questions or concerns they might have. By demonstrating consideration and professionalism in your follow-up, you increase the likelihood of securing the project.

Step 5- Tracking and Analytics

To enhance your quoting process further, consider tracking and analyzing the success rates of your quotes. By monitoring conversion rates or customer satisfaction, you can identify areas for improvement. Tools or software, such as BoloForms reports and analytics features, can help you gain valuable insights into the performance of your quotes and make data-driven decisions.

Requesting and fulfilling quotes is an integral part of most businesses. If you haven't implemented this option in your business yet, there's no need to worry. With templates available, you can generate professional-looking quotes quickly and effortlessly, making the conversion of hot leads into new customers a breeze.

Frequently Asked Questions (FAQs)

What is a business quotation?

A business quotation is a document that outlines the proposed prices for goods or services. It is sent to a potential client or customer as a formal way of stating the cost of work before an agreement is reached.

What should be included in a business quotation?

A comprehensive business quotation should include the business's contact information, client’s information, detailed description of the products or services offered, prices, terms and conditions, payment terms, quote validity period, and any applicable taxes or fees.

How can I make my business quotations stand out?

To make your quotations stand out, ensure they are not only detailed and clearly formatted but also include personalized elements such as a client-specific introduction, a thank you note, and perhaps a special discount or offer for prompt responses.

Are digital or paper quotations better?

Digital quotations are generally better as they can be more quickly modified and sent, they reduce paper waste, and they can be easily tracked for follow-up. They also allow for faster client approval through digital signatures.

How long should a quotation be valid?

The validity period of a quotation can vary depending on the business sector and the volatility of the prices of goods or services offered. Commonly, a quote is valid for 30 days, but you may choose a shorter or longer period depending on your business needs.


it is crucial for businesses to have an efficient system in place for providing quotations promptly and effortlessly. By ensuring that potential clients can easily request a quote and receive a detailed breakdown of costs, businesses can position themselves ahead of competitors and increase their chances of securing projects. The article emphasizes the importance of using templates or pre-designed quote forms, such as those provided by BoloForms, to kick-start the quoting process. It also highlights the key information that should be included in a business quote, such as company details, customer information, itemized costs, expiration dates, deposit terms, and terms and conditions.

The writer emphasizes the need for careful proofreading and editing before sending the quote to the client and stresses the importance of timely follow-up to stand out from the competition. Furthermore, tracking and analyzing the success rates of quotes using tools like the BoloForms reports and analytics feature can provide valuable insights for improving the quoting process. Overall, by implementing a streamlined and professional approach to creating and delivering quotes, businesses can convert hot leads into new customers more effectively.


Paresh Deshmukh

Co-Founder, BoloForms

29 Jul, 2023

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